The result? A cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese. Points for nostalgia and accurate Kraft flavor, but I would like to never eat this again.To create the creamy treat, Van Leeuwen churned the familiar, cheesiness of Kraft Macaroni & Cheese into their ice cream made with only a few ingredients. "Delicious." - Brenda's roommate's dog, who we gave the pint to. It's like if I just took the powder from the packet and poured it down my throat, straight." - My boyfriend, also forced to try it with me. I would literally rather stuff my face with Cheez Whiz from a can than this." -Brenda Stolyar, fellow Mashable reporter who I forced to try this with me. "It kinda tastes like nacho cheese in a cardboard pint. If you don't believe me, I enlisted several other people to try it out too. While I wanted to love it, even if only for the vibes, the nostalgia wasn't enough to convince me that this was actually good. It tasted like what I imagine snorting an entire package of the cheese powder would taste like. It tasted, to me, like vanilla ice cream with Kraft cheese powder sprinkled on top. #Macaroni and cheese ice cream macIt wasn't a complex, subtle flavor that combined the best parts of mac and cheese and ice cream. It doesn't get more genuine than this, folks. Instead, from the second the ice cream reached my lips, it tasted wrong. I so badly wanted to experience a magical salty-sweet explosion in my mouth, like so many other reviewers claimed to have tasted. What you came here to find out: The Kraft x Van Leeuwen ice cream tastes like. I think a cheesy smell would have made me gag. For some reason, I thought the cheese element would produce a smell, but I'm happy to report that mac and cheese ice cream is just like any other ice cream: scentless. I don't know if you've tried to smell ice cream before, but uh, ice cream does not have a smell. The part that was frozen was so nice and soft, but the goop was off-putting. The center of the pint was still solid, but the melted part did look a lot like actual cheese sauce, which was. I took it out of the freezer for about five minutes before digging in, and there was a considerable amount of ice cream goop pooling around the edges. I will say this ice cream seemed to melt remarkably quickly. The label said the orange color comes from turmeric and annatto added to the cheese sauce. The ingredient list was pretty short, technically just four ingredients: milk, cane sugar, egg yolks, and Kraft cheese sauce. When I showed up right after it opened, the line was already down the block. #Macaroni and cheese ice cream freeOn launch day, Van Leeuwen parked a blue, Kraft-inspired ice cream truck in Union Square in New York to hand out free cups of ice cream to anyone passing by. OK, so getting my hands on the actual ice cream was probably the best part of the experience. But putting the iconic neon orange cheese into ice cream was simply NOT IT, my friends. I am actually a gigantic fan of Kraft Macaroni & Cheese, and I had a whole box for lunch literally last week. Before eating it, I saw several reviews say it was surprisingly good. Of course, we at Mashable got our hands on some. You can get it by the scoop at Van Leeuwen shops in New York, California, Texas, and New Jersey, or online for $12 a pint, though it is currently sold out. The flavor launched on July 14 to celebrate National Mac and Cheese Day. Van Leeuwen, a hip, Brooklyn-based ice cream company that also sells flavors like Earl Grey Tea and Royal Wedding Cake, partnered with Kraft to create a limited edition flavor based on the iconic pasta. Those things include Kraft Macaroni & Cheese and ice cream. Welcome to the Hype Test, where we review viral trends and tell you what's really worth millions of likes. Don’t trust anything on the internet - until Mashable tries it first.
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